Discover The Top Qualities a Good Marketer

With more and more young graduates deciding to pursue a career in Marketing, it’s hardly surprising that competition for jobs in the sector is increasing. So, what qualities should you highlight in your CV/cover letter? And, more importantly, are you right for the job? Wait no longer to find out if you have what it takes to become a successful marketer!


Successful marketers know how to observe the behaviour and habits of consumers in order to fully understand their motivations/what will make them fall in love with a product. They are obsessed with market trends, consumer preferences and their curious minds mean they are constantly asking questions.


2. Sales ability

Not only should marketers be good at marketing, but also at selling. A talented marketer will be able to sell ice to the eskimos, regardless of the product or service — anti-dandruff shampoo or an annual gym membership. Successful marketers know how to communicate their message effectively — after all, marketers are the ones managing sales behind the scenes.


3. Innovation

Marketers aren’t afraid to try out new ideas and methods. As mentioned previously, they are curious and always on the lookout for new challenges. There’s nothing more exciting for marketers than testing out a new way of communicating and discovering the results.


4. Eternal learners

All successful professionals dedicate a large portion of their personal time to developing their career and successful marketers are no exception. They don’t stop at a typical day’s work, but make a personal and financial investment in order to develop their skills.


5. Adaptability

The marketing world is constantly evolving, which is why marketers need to be ready to react and adapt quickly to new trends.


6. Creativity

Successful marketers know how to stand out from the crowd. They know how to make the product or service they are selling attractive. They don’t want to completely change everything, but rather try to see things from a different angle and help others to do the same. Successful marketers are ready to take risks with creative ideas that others may find completely crazy.


7. Relationship builders

All good marketers know how to build relationships with those around them, one of the most important aspects of working in the marketing world. Having a good network allows marketers to get the best deals along with many other advantages. It is crucial for marketers to get along with both colleagues and clients if they want to build a successful career.


8. Good observational skills


Marketing is all about identifying and satisfying the client’s needs, which is why successful marketers should be able to identify their target audience, their needs and work out how to satisfy them. They must be able to put themselves in the consumer’s shoes in order to understand (empathise). Client feedback is essential for modifying and adapting the product/service accordingly. The ability to identify customer needs is therefore the essence of a successful marketer.


9. Modesty

Of course we all like getting a little praise every now and again, but most successful professionals, including good marketers, aren’t glory seekers. The best marketers don’t brag about their achievements, but are more interested by the challenges set by clients and working out how to solve them.


10. Sense of responsibility

Good marketers always take responsibility for their actions, no matter what the circumstances. They aren’t afraid of their results being investigated and are ready to justify their work.


To sum it up, a good marketer is not responsible to build the image of your brand but also plays a vital role to build the team behavior and culture within the company which plays a vital role in the growth of your company.